Since aid NGOs first set up basic webpages in the late 1990s, the internet has become increasingly important for them as they project their brands and messages to the world. Given this, it’s surprising how little research there is on how NGOs make use of the internet. Our recent Devpolicy discussion paper is an attempt to fill this gap. The paper reports on our content analysis of the websites and social media feeds of Australian aid and development NGOs. We undertook our analysis to learn the extent to which aid NGOs used their web presence for the following ends: soliciting donations, encouraging people to take action, and raising awareness of development issues. [Read the rest of this post here at Devpolicy.]
August 25, 2016
What do Australian NGOs use the internet for?
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